Fundamentos de mercadotecnia internacional / Warren J. Keegan, Mark C. Green ; traducción: Verania De Parres Cárdenas ; revisión técnica: M Marcela Benassini Félix.

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Material type: Text

TextPublication details: México : Prentice-Hall, 1998.Edition: 1a edDescription: xxii, 421 p. : ilISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
LIBRO	SEDE SAN FELIPE	658.848 K26f 1998 (Browse shelf(Opens below))	1	Available	FACULTAD DE INGENIERAS, TECNOLOGÍA E INNOVACIÓN		040301-030101-004960

Glosario: p. 403-406.

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