Fundamentos de mercadotecnia internacional / (Record no. 3610)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00970nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | uac |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211018062734.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991206s1998 mx a fr 001 0 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701701380 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | uac |
| Language of cataloging | spa |
| Transcribing agency | uacael |
| Modifying agency | uac |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Edition number | 21 |
| Item number | K26f 1998 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J., |
| Dates associated with a name | 1936- |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de mercadotecnia internacional / |
| Statement of responsibility, etc | Warren J. Keegan, Mark C. Green ; traducción: Verania De Parres Cárdenas ; revisión técnica: M Marcela Benassini Félix. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : |
| Name of publisher, distributor, etc | Prentice-Hall, |
| Date of publication, distribution, etc | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 421 p. : |
| Other physical details | il. |
| 500 ## - GENERAL NOTE | |
| General note | Glosario: p. 403-406. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índices. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye referencias bibliográficas. |
| 534 ## - ORIGINAL VERSION NOTE | |
| Main entry of original | Principles of global marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing internacional |
| 9 (RLIN) | 1643 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Source of heading or term | UAC |
| Topical term or geographic name as entry element | Area de Ingeniería, Tecnología e Innovación |
| 9 (RLIN) | 545 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Green, Mark C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | LIBRO |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SEDE SAN FELIPE | SEDE SAN FELIPE | 2016-05-10 | Compra | San Felipe | 658.848 K26f 1998 | 040301-030101-004960 | 2016-05-10 | 1 | 2016-05-10 | LIBRO | FACULTAD DE INGENIERAS, TECNOLOGÍA E INNOVACIÓN |