MARC details
| 000 -LEADER |
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| fixed length control field |
01882cam a22003137a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
uac |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211018062819.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
060109s2005 mx frb 001 0 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9701045962 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789701045961 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UAC |
| Language of cataloging |
spa |
| Transcribing agency |
UAC |
| Modifying agency |
UAC |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original and/or intermediate translations of text |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| Item number |
M345e 2005 |
| 245 00 - TITLE STATEMENT |
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| Title |
Marketing estratégico |
| Statement of responsibility, etc |
Orville C. Walker ... [et al.] ; traducción Enrique Palos Báez. |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing estratégico : un enfoque de toma de decisiones. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México : |
| Name of publisher, distributor, etc |
McGraw-Hill Interamericana, |
| Date of publication, distribution, etc |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 431 p. |
| 505 01 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Parte I. Introducción a la estrategia. Las perspectivas orientadas al mercado, base de las estrategias exitosas corporativas, de negocios y de marketing. Decisiones de estrategia corporativa y sus implicaciones de marketing. Estrategias de negocios y sus implicaciones de marketing. Parte II. Análisis de la oportunidad. Identificación de mercados atractivos. Análisis de la industria y ventaja competitiva. Cómo medir las oportunidades de mercado. Fijación de segmentos de mercado atractivos como objetivo. Diferenciación y posicionamiento. Parte III. Formulación de estrategias de marketing. Estrategias de marketing para nuevos participantes en el mercado. Estrategias para mercados de crecimiento. Estrategias para mercados maduros y declinantes. Estrategias de marketing para la nueva economía. Parte IV. Ejecución y control. Organización y planeación para la ejecución eficaz. Medición y entrega del desempeño de marketing. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Title statement of original |
Marketing strategy : a decision-focused approach |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Source of heading or term |
|
| 9 (RLIN) |
521 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Source of heading or term |
UAC |
| Topical term or geographic name as entry element |
Area de Ingeniería, Tecnología e Innovación |
| 9 (RLIN) |
545 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Orville C. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyd, Harper W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mullins, John |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
LIBRO |