| 000 | 00830nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | uac | ||
| 003 | OSt | ||
| 005 | 20211018062820.0 | ||
| 007 | ta | ||
| 008 | 971104s1997 sp fr 000 0 spa | ||
| 020 | _a8448108302 | ||
| 040 |
_auac _bspa _cuacael _duac |
||
| 082 | 4 |
_221 _a658.8 _bM478m 1997 |
|
| 100 | 1 | _aMcCarthy, E. Jerome | |
| 245 | 1 | 0 |
_aMarketing / _cE. Jerome McCarthy, William D. Perreault, Jr. ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens |
| 250 | _a11a ed. | ||
| 260 |
_aMadrid : _bMcGraw-Hill, Interamericana de España, _c1997 |
||
| 300 |
_axxiii, 814, [59] p. : _bil. ; _c24 cm |
||
| 650 | 7 |
_aMarketing _2 _9521 |
|
| 690 | 7 |
_2UAC _aArea de Ingeniería, Tecnología e Innovación _9545 |
|
| 700 | 1 | _aPerreault, William D. | |
| 942 |
_2ddc _c1 |
||
| 999 |
_c3605 _d3605 |
||