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	1.	Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler by Kotler, Philip Material type: Text; Format: regular print ; Literary form: Not fiction ; Audience: Specialized; Publication details: México, D.F. : Diana, 1985 Availability: Items available for loan: SEDE ANCUD (1)Location, call number: INGENIERÍA COMERCIAL (PCE) PARA TNS 658.8 K87d 1985. SEDE LOS ANDES (1)Location, call number: INGENIERÍA COMERCIAL (PCE) PARA TNS 658.8 K87d 1985. Add to cart (remove)
	2.	Investigación de mercados / Ronald M. Weiers ; traducción Rosa María Rosas Sánchez, revisión técnica Marcela Benassini Félix by Weiers, Ronald M Material type: Text; Format: regular print ; Literary form: Not fiction ; Audience: Specialized; Publication details: México, D.F. : Prentice-Hall Hispanoamericana, 1986 Availability: Items available for loan: SEDE PUERTO MONTT (1)Location, call number: INGENIERÍA COMERCIAL (PCE) PARA TNS 658.83 W418i 1986. Add to cart (remove)
	3.	Intuiciones ganadoras : la clave del éxito es encontrar el caballo que nos lleve al triunfo / Al Ries y Jack Trout; traducción Pilar V. Mascaró by Ries, Al Trout, Jack Series: (McGraw-Hill de Management) \| (McGraw-Hill de Management) Material type: Text; Format: regular print ; Literary form: Not fiction ; Audience: Specialized; Publication details: México, D.F. : McGraw Hill, 1991 Availability: Items available for loan: SEDE ANCUD (1)Location, call number: 650.1 R559i 1991. Add to cart (remove)
	4.	No cover image available Sistemas de información de mercadotecnia / Kimball P. Marshall; con contribuciones de Roger A. Pick by Marshall, Kimball P Material type: Text; Format: regular print ; Literary form: Not fiction ; Audience: Specialized; Publication details: México, D.F. : International Thomson, 1999 Availability: Items available for loan: SEDE CALAMA (1)Location, call number: 658.84 M367s 1999. Add to cart (remove)
	5.	Fundamentos de mercadotecnia / William J. Stanton, Charles Futrell by Stanton, William J Futrell, Charles Edition: 4a ed. Material type: Text; Format: regular print ; Literary form: Not fiction ; Audience: Specialized; Publication details: México, D.F. : McGraw Hill, 1989 Availability: Items available for loan: SEDE LOS ANDES (1)Location, call number: 658.8 S792f 1989. Add to cart (remove)
	6.	Promoción turística : un enfoque metodológico / Miguel Ángel Acerenza by Acerenza, Miguel Ángel Series: (Trillas Turismo) \| (Trillas Turismo) Edition: 6a ed. (reimp. 2000) Material type: Text; Format: regular print ; Literary form: Not fiction ; Audience: Specialized; Publication details: México, D.F. : Trillas, 1990 Availability: Items available for loan: SEDE CALAMA (1)Location, call number: 338.4791 A173p 1990. Add to cart (remove)
	7.	Manual del puesto de gerente de ventas / Secretaría de Turismo by Secretaría de Turismo (México) Series: (Sectur-Limusa) \| (Sectur-Limusa) Material type: Text; Format: regular print ; Literary form: Not fiction ; Audience: Specialized; Publication details: México, D.F. : Limusa, 1987 Availability: Items available for loan: SEDE ANCUD (1)Location, call number: 647.2 S446mp 1987. SEDE CALAMA (1)Location, call number: 647.2 S446mp 1987. SEDE LA SERENA (1)Location, call number: 647.2 S446mp 1987. Add to cart (remove)
	8.	Manual del puesto de ejecutivo de ventas / Asociación Mexicana de Hoteles y Moteles ; en colaboración con: Secretaría de Turismo, Secretaría del Trabajo y Previsión Social by Asociación Mexicana de Hoteles y Moteles Secretaría de Turismo (México) [col.] Secretaría del Trabajo y Previsión Social (México) [col.] Material type: Text; Format: regular print ; Literary form: Not fiction ; Audience: Specialized; Publication details: México, D.F. : Limusa, 1992 Availability: Items available for loan: SEDE PUERTO MONTT (1)Location, call number: 647.2 A837m 1992. Add to cart (remove)
	9.	Investigación de mercados contemporánea / Carl McDaniel y Roger Gates ; traducción: María Teresa Aguilar by McDaniel, Carl Gates, Roger Series: (Soluciones empresariales) Edition: 4a ed. Material type: Text; Format: regular print ; Literary form: Not fiction ; Audience: Specialized; Publication details: México, D.F. : International Thomson Editores, 1999 Availability: Items available for loan: SEDE MACHALÍ (1)Location, call number: 658.83 M478i 1999. SEDE PUERTO MONTT (1)Location, call number: 658.83 M478i 1999. Add to cart (remove)
	10.	Publicidad turística / Jorge Dahdá by Dahdá, Jorge Series: (Turismo) Material type: Text; Format: regular print ; Literary form: Not fiction ; Audience: Specialized; Publication details: México, D.F. : Trillas, 1990 Availability: Items available for loan: SEDE ANCUD (1)Location, call number: 659.19338 D129p 1990. SEDE LA SERENA (1)Location, call number: 659.19338 D129p 1990. SEDE TEMUCO (1)Location, call number: 659.19338 D129p 1990. Add to cart (remove)

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