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1.
Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler by
Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: México, D.F. : Diana, 1985
Availability: Items available for loan: SEDE ANCUD (1)Location, call number: INGENIERÍA COMERCIAL (PCE) PARA TNS 658.8 K87d 1985. SEDE LOS ANDES (1)Location, call number: INGENIERÍA COMERCIAL (PCE) PARA TNS 658.8 K87d 1985.

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2.
Investigación de mercados / Ronald M. Weiers ; traducción Rosa María Rosas Sánchez, revisión técnica Marcela Benassini Félix by
Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: México, D.F. : Prentice-Hall Hispanoamericana, 1986
Availability: Items available for loan: SEDE PUERTO MONTT (1)Location, call number: INGENIERÍA COMERCIAL (PCE) PARA TNS 658.83 W418i 1986.

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