MARC details
000 -LEADER |
fixed length control field |
00921nam a2200337 a 4500 |
001 - CONTROL NUMBER |
control field |
uac |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211018062725.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
ta |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
011210s2001 mx d || 001 ||spa|c |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
968185909X |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789681859091 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
968185909X |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2089-36060 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UAC |
Language of cataloging |
spa |
Transcribing agency |
UAC |
Modifying agency |
UAC |
041 1# - LANGUAGE CODE |
Language code of text/sound track or separate title |
spa |
Language code of original and/or intermediate translations of text |
eng |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
Universal Decimal Classification number |
658.8.012.12 |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
Universal Decimal Classification number |
658.8 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
21 |
Classification number |
658.83 |
Item number |
A111i 2001 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.2 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.A2318 2001 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Aaker, David A. |
245 10 - TITLE STATEMENT |
Title |
Investigación de mercados |
Statement of responsibility, etc |
David A. Aaker, V. Kumar, George S. Day |
250 ## - EDITION STATEMENT |
Edition statement |
4a ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
México : |
Name of publisher, distributor, etc |
Limusa Noriega, |
Date of publication, distribution, etc |
cop. 2001 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
XIV, 776 p. : |
Other physical details |
il.; |
Dimensions |
26 cm |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mercado |
9 (RLIN) |
553 |
General subdivision |
Investigación |
690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
Source of heading or term |
UAC |
Topical term or geographic name as entry element |
Area de Ingeniería, Tecnología e Innovación |
9 (RLIN) |
545 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kumar, V., |
Dates associated with a name |
1957- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Day, George S. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
LIBRO |