Fundamentos de mercadotecnia / (Record no. 7603)

MARC details
000 -LEADER
fixed length control field 00814nam a2200277 a 4500
001 - CONTROL NUMBER
control field uac
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211018062821.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190225s1989 mx a|||fr|||| 001 0 spa
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9684222793
040 ## - CATALOGING SOURCE
Original cataloging agency uac
Language of cataloging spa
Transcribing agency uac
Modifying agency uacff
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number S792f 1989
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stanton, William J.
245 10 - TITLE STATEMENT
Title Fundamentos de mercadotecnia /
Statement of responsibility, etc William J. Stanton, Charles Futrell
250 ## - EDITION STATEMENT
Edition statement 4a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc México, D.F. :
Name of publisher, distributor, etc McGraw Hill,
Date of publication, distribution, etc 1989.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 732 p. :
Other physical details il.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term
9 (RLIN) 521
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2706
Topical term or geographic name as entry element Mercado
General subdivision Análisis
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2140
Topical term or geographic name as entry element Segmentación del mercado
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 553
Topical term or geographic name as entry element Mercado
General subdivision Investigación
690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Source of heading or term UAC
Topical term or geographic name as entry element Area de Ingeniería, Tecnología e Innovación
9 (RLIN) 545
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Futrell, Charles
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type LIBRO
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     SEDE LOS ANDES SEDE LOS ANDES 2019-02-25 Compra   658.8 S792f 1989 050301-030114-001914 2019-02-25 2019-02-25 LIBRO FACULTAD DE INGENIERAS, TECNOLOGÍA E INNOVACIÓN