Fundamentos de mercadotecnia / (Record no. 7603)
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000 -LEADER | |
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fixed length control field | 00814nam a2200277 a 4500 |
001 - CONTROL NUMBER | |
control field | uac |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20211018062821.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | ta |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190225s1989 mx a|||fr|||| 001 0 spa |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9684222793 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | uac |
Language of cataloging | spa |
Transcribing agency | uac |
Modifying agency | uacff |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | S792f 1989 |
Edition number | 21 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Stanton, William J. |
245 10 - TITLE STATEMENT | |
Title | Fundamentos de mercadotecnia / |
Statement of responsibility, etc | William J. Stanton, Charles Futrell |
250 ## - EDITION STATEMENT | |
Edition statement | 4a ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | México, D.F. : |
Name of publisher, distributor, etc | McGraw Hill, |
Date of publication, distribution, etc | 1989. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiii, 732 p. : |
Other physical details | il. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
Source of heading or term | |
9 (RLIN) | 521 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 2706 |
Topical term or geographic name as entry element | Mercado |
General subdivision | Análisis |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 2140 |
Topical term or geographic name as entry element | Segmentación del mercado |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 553 |
Topical term or geographic name as entry element | Mercado |
General subdivision | Investigación |
690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Source of heading or term | UAC |
Topical term or geographic name as entry element | Area de Ingeniería, Tecnología e Innovación |
9 (RLIN) | 545 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Futrell, Charles |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | LIBRO |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
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Dewey Decimal Classification | SEDE LOS ANDES | SEDE LOS ANDES | 2019-02-25 | Compra | 658.8 S792f 1989 | 050301-030114-001914 | 2019-02-25 | 2019-02-25 | LIBRO | FACULTAD DE INGENIERAS, TECNOLOGÍA E INNOVACIÓN |