MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01131nam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
uac |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211018062820.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170804s1996 mx |||fr|||| 001 0 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9688806765 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
uac |
| Language of cataloging |
spa |
| Transcribing agency |
uac |
| Modifying agency |
uacff |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
K87d 1996 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Dirección de mercadotecnia : |
| Remainder of title |
análisis, planeación, implementación y control / |
| Statement of responsibility, etc |
Philip Kotler; traducción Arturo Córdova Just; revisión técnica Marcela Benassini Félix |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México, D.F. : |
| Name of publisher, distributor, etc |
Prentice-Hall Hispanoamericana, |
| Date of publication, distribution, etc |
1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 800 p. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Source of heading or term |
|
| 9 (RLIN) |
521 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2705 |
| Topical term or geographic name as entry element |
Administración de Marketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1678 |
| Topical term or geographic name as entry element |
Negocios |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
553 |
| Topical term or geographic name as entry element |
Mercado |
| General subdivision |
Investigación |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2706 |
| Topical term or geographic name as entry element |
Mercado |
| General subdivision |
Análisis |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
484 |
| Topical term or geographic name as entry element |
Planificación estratégica |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1650 |
| Topical term or geographic name as entry element |
Administración de empresas |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Source of heading or term |
UAC |
| Topical term or geographic name as entry element |
Area de Ingeniería, Tecnología e Innovación |
| 9 (RLIN) |
545 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Córdova Just, Arturo |
| Relator term |
trad. |
| 912 ## - CARRERA |
|---|
| -- |
CONTABILIDAD GENERAL |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
LIBRO |