MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00879nam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
uac |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211018062820.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170110s2004 mx d|||f b||| 00| 0 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9702605415 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
uac |
| Language of cataloging |
spa |
| Transcribing agency |
uac |
| Modifying agency |
uacpm |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
380.1 |
| Item number |
P438m 2004 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pérez Romero, Luis Alfonso |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing social : |
| Remainder of title |
teoría y práctica / |
| Statement of responsibility, etc |
Luis Alfonso Pérez Romero |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México, D.F.: |
| Name of publisher, distributor, etc |
Pearson Education, |
| Date of publication, distribution, etc |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 546 p. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Source of heading or term |
|
| 9 (RLIN) |
521 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Grupos sociales |
| 9 (RLIN) |
582 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Programas sociales |
| Source of heading or term |
|
| 9 (RLIN) |
1242 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Segmentación del mercado |
| 9 (RLIN) |
2140 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Planificación estratégica |
| 9 (RLIN) |
484 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Evaluación |
| 9 (RLIN) |
136 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Source of heading or term |
UAC |
| Topical term or geographic name as entry element |
Area de Ingeniería, Tecnología e Innovación |
| 9 (RLIN) |
545 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
LIBRO |