Marketing / (Record no. 3605)

MARC details
000 -LEADER
fixed length control field 00830nam a2200241 a 4500
001 - CONTROL NUMBER
control field uac
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211018062820.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 971104s1997 sp fr 000 0 spa
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8448108302
040 ## - CATALOGING SOURCE
Original cataloging agency uac
Language of cataloging spa
Transcribing agency uacael
Modifying agency uac
082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
Classification number 658.8
Item number M478m 1997
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc E. Jerome McCarthy, William D. Perreault, Jr. ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens
250 ## - EDITION STATEMENT
Edition statement 11a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Madrid :
Name of publisher, distributor, etc McGraw-Hill, Interamericana de España,
Date of publication, distribution, etc 1997
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 814, [59] p. :
Other physical details il. ;
Dimensions 24 cm
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term
9 (RLIN) 521
690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Source of heading or term UAC
Topical term or geographic name as entry element Area de Ingeniería, Tecnología e Innovación
9 (RLIN) 545
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type LIBRO
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
    Dewey Decimal Classification     SEDE SAN FELIPE SEDE SAN FELIPE 2016-05-10 Compra San Felipe   658.8 M478m 1997 040301-030101-004956 2016-05-10 1 2016-05-10 LIBRO FACULTAD DE INGENIERAS, TECNOLOGÍA E INNOVACIÓN
    Dewey Decimal Classification     SEDE SAN FELIPE SEDE SAN FELIPE 2016-05-10 Compra San Felipe   658.8 M478m 1997 040301-030101-004957 2016-05-10 2 2016-05-10 LIBRO FACULTAD DE INGENIERAS, TECNOLOGÍA E INNOVACIÓN
    Dewey Decimal Classification     SEDE SAN FELIPE SEDE SAN FELIPE 2016-05-10 Compra San Felipe   658.8 M478m 1997 040301-030101-004958 2016-05-10 3 2016-05-10 LIBRO FACULTAD DE INGENIERAS, TECNOLOGÍA E INNOVACIÓN