MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00940nam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
uac |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211018062819.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050408s1995 sp fr 001 0 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8448116119 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
uac |
| Language of cataloging |
spa |
| Transcribing agency |
uacael |
| Modifying agency |
uac |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
L224m 1995 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lambin, Jean-Jacques |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing estratégico / |
| Statement of responsibility, etc |
Jean-Jacques Lambin ; traducción Salvador Miquel, Antonio Carlos Cuenca |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Madrid : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 610 p. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comercialización |
| 9 (RLIN) |
1754 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Source of heading or term |
|
| 9 (RLIN) |
521 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing internacional |
| 9 (RLIN) |
1643 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Monopolios |
| 9 (RLIN) |
2032 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Precios |
| 9 (RLIN) |
1617 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicidad |
| Source of heading or term |
|
| 9 (RLIN) |
1755 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Source of heading or term |
UAC |
| Topical term or geographic name as entry element |
Area de Ingeniería, Tecnología e Innovación |
| 9 (RLIN) |
545 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Miquel, Salvador |
| Relator term |
trad. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cuenca, Antonio Carlos |
| Relator term |
trad. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
LIBRO |