MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01054nam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
uac |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211018062819.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
970923s1996 sp a frb ||1 0|spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8480862599 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
uac |
| Language of cataloging |
spa |
| Transcribing agency |
uac |
| Modifying agency |
uac |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original and/or intermediate translations of text |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
21 |
| Classification number |
658.8 |
| Item number |
P441am 1996 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, J. Paul |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Administración del marketing: |
| Remainder of title |
conocimiento y habilidades : texto : análisis : casos : planes / |
| Statement of responsibility, etc |
J. Paul Peter, James H. Donnelly, Jr. ; traducción, Andrés E. Chehade Durán ; revisión técnica, Edgar Sánchez López |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Madrid |
| Name of publisher, distributor, etc |
Irwin |
| Date of publication, distribution, etc |
1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
890 p. |
| Other physical details |
il. |
| Dimensions |
24 cm |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Aspectos esenciales, problemas casos, análisis financiero para toma de desiciones, casos, análisis oportunidades,mercado, estrategia producto, de promoción,distribución, de precio, desarrollo planes |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Source of heading or term |
|
| 9 (RLIN) |
521 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Source of heading or term |
UAC |
| Topical term or geographic name as entry element |
Area de Ingeniería, Tecnología e Innovación |
| 9 (RLIN) |
545 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Donnelly, James H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
LIBRO |