MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01078cam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
uac |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211018062731.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
971124s1996 mx abd frb 001 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
970101118X |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
uac |
| Language of cataloging |
spa |
| Transcribing agency |
uac |
| Modifying agency |
uacff |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 |
| Item number |
C998mi 1996 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Czinkota, Michael R. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Márketing internacional / |
| Statement of responsibility, etc |
Michael R. Czinkota, Ilkka A. Ronkainen ; traducción y revisión técnica: Juan Bruno García-Sordo. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México, D. F. : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XXIX, 819 p., 8 p. de lám. : |
| Other physical details |
il. ,map. col., graf |
| 545 ## - BIOGRAPHICAL OR HISTORICAL DATA |
|---|
| Biographical or historical note |
Traducido de la cuarta edición en inglés de "International marketing, fourth edition". |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing internacional |
| 9 (RLIN) |
1643 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercado de exportación |
| 9 (RLIN) |
2727 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Canales de distribución (Comercio) |
| 9 (RLIN) |
1756 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comercio exterior |
| Source of heading or term |
|
| 9 (RLIN) |
125 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Competencia económica internacional |
| 9 (RLIN) |
486 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Source of heading or term |
UAC |
| Topical term or geographic name as entry element |
Area de Ingeniería, Tecnología e Innovación |
| 9 (RLIN) |
545 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ronkainen, Ilkka A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
LIBRO |