MARC details
000 -LEADER |
fixed length control field |
00990cam a2200277 a 4500 |
001 - CONTROL NUMBER |
control field |
uac |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211018062731.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
ta |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
060321s1998 mx a frb 001 0 spa |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9701700503 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
uac |
Language of cataloging |
spa |
Transcribing agency |
uac |
Modifying agency |
uacff |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
Z64i 1998 |
Edition number |
21 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Zikmund, William G. |
245 10 - TITLE STATEMENT |
Title |
Investigación de mercados / |
Statement of responsibility, etc |
William G. Zikmund ; traducción Miguel Angel Sánchez Carrión, Concepción Verania De Parres Cárdenas ; revisión técnica Marcela Benassini Félix. |
246 13 - VARYING FORM OF TITLE |
Display text |
Título original: |
Title proper/short title |
Exploring Marketing Research. |
250 ## - EDITION STATEMENT |
Edition statement |
1a ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
México: |
Name of publisher, distributor, etc |
Pearson Educación, |
Date of publication, distribution, etc |
1998. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvi, 739 p. : |
Other physical details |
il. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mercado |
9 (RLIN) |
553 |
General subdivision |
Investigación |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mercado |
9 (RLIN) |
2706 |
General subdivision |
Análisis |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Análisis Estadístico |
9 (RLIN) |
1880 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sistemas de información en administración |
Source of heading or term |
|
9 (RLIN) |
1621 |
690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
Source of heading or term |
UAC |
Topical term or geographic name as entry element |
Area de Ingeniería, Tecnología e Innovación |
9 (RLIN) |
545 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
LIBRO |