Investigación de mercados : (Record no. 3100)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00909nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | uac |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211018062731.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020613s1997 mx a frb 001 0 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 968880844x |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | uac |
| Language of cataloging | spa |
| Transcribing agency | uac |
| Modifying agency | uac |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original and/or intermediate translations of text | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 21 |
| Item number | M249i 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 10 - TITLE STATEMENT | |
| Title | Investigación de mercados : |
| Remainder of title | un enfoque práctico / |
| Statement of responsibility, etc | Naresh K. Malhotra ; traducción Verania de Parres Cárdenas ; revisión técnica Marcela Benassini Félix. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : |
| Name of publisher, distributor, etc | Pearson Educación, |
| Date of publication, distribution, etc | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 890 p. : |
| Other physical details | il. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice temático, onomástico y de compañias. |
| 534 ## - ORIGINAL VERSION NOTE | |
| Main entry of original | Marketing research : an applied orientation. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercado |
| General subdivision | Investigación |
| 9 (RLIN) | 553 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Source of heading or term | UAC |
| Topical term or geographic name as entry element | Area de Ingeniería, Tecnología e Innovación |
| 9 (RLIN) | 545 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | LIBRO |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SEDE LA SERENA | SEDE LA SERENA | 2016-04-03 | Compra | La Serena | 658.83 M249i 1997 | 010201-030101-000195 | 2016-04-03 | 1 | 2016-04-03 | LIBRO | FACULTAD DE INGENIERAS, TECNOLOGÍA E INNOVACIÓN | |||||
| Dewey Decimal Classification | SEDE SAN FELIPE | SEDE SAN FELIPE | 2016-05-05 | Compra | San Felipe | 658.83 M249i 1997 | 040301-030101-004985 | 2016-05-05 | 1 | 2016-05-05 | LIBRO | FACULTAD DE INGENIERAS, TECNOLOGÍA E INNOVACIÓN |