Casos prácticos de marketing / (Record no. 3098)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00835nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | uac |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211018062819.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960301s1995 sp a frb a001 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8448116496 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | uac |
| Language of cataloging | spa |
| Transcribing agency | uac |
| Modifying agency | uac |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 658.802 |
| Item number | L177cp 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lambin, Jean-Jacques |
| 245 10 - TITLE STATEMENT | |
| Title | Casos prácticos de marketing / |
| Statement of responsibility, etc | Jean-Jacques Lambin ; traducción y adaptación técnica Nora Lado, Jaime Rivera. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Madrid, (etc,) : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 427 p. ; |
| Dimensions | 24 cm. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc | Ayuda al lector al desarrollo de una metodología de marketing para resolver los problemas con que se enfrenta una empresa en situación competitiva. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Source of heading or term | |
| 9 (RLIN) | 521 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Source of heading or term | UAC |
| Topical term or geographic name as entry element | Area de Ingeniería, Tecnología e Innovación |
| 9 (RLIN) | 545 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | LIBRO |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SEDE LA SERENA | SEDE LA SERENA | 2016-04-03 | Compra | La Serena | 658.802 L177cp 1995 | 010201-030101-000192 | 2016-04-03 | 1 | 2016-04-03 | LIBRO | FACULTAD DE INGENIERAS, TECNOLOGÍA E INNOVACIÓN | |||||
| Dewey Decimal Classification | SEDE SAN FELIPE | SEDE SAN FELIPE | 2016-05-05 | Compra | San Felipe | 658.802 L177cp 1995 | 040301-030101-004925 | 2016-05-05 | 1 | 2016-05-05 | LIBRO | FACULTAD DE INGENIERAS, TECNOLOGÍA E INNOVACIÓN |