MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00992cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
uac |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211018062731.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070905s1999 mx a frb |001 0 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
968752958X |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
uac |
| Language of cataloging |
spa |
| Transcribing agency |
uac |
| Modifying agency |
uac |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original and/or intermediate translations of text |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
21 |
| Item number |
A844c 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Assael, Henry, |
| Dates associated with a name |
1935- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Comportamiento del consumidor / |
| Statement of responsibility, etc |
Henry Assael ; traducción Carmen Aspe Solórzano ; revisión técnica Clayna Camacho Arias, Eduardo Esteva Armida. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México : |
| Name of publisher, distributor, etc |
International Thomson Editores, |
| Date of publication, distribution, etc |
1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 684 p. : |
| Other physical details |
il. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Soluciones Empresariales |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye índice. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye notas bibliográficas. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Title statement of original |
Consumer behavior and marketing action. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumidores |
| General subdivision |
Conducta |
| Source of heading or term |
|
| 9 (RLIN) |
716 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumidores |
| 9 (RLIN) |
1615 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Source of heading or term |
UAC |
| Topical term or geographic name as entry element |
Area de Ingeniería, Tecnología e Innovación |
| 9 (RLIN) |
545 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
LIBRO |